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Fishing Lures

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Ahi Squid Jigs
Ahi Squid Jigs

Features luminous GLO in the dark bodies. Designed with more and stronger high quality razor sharp hooks. The Soft Body Squid Jigs are available in Large 6" sizes and feature a light stick insertion cavity for extra illumination. These jigs are designed with more and stronger high quality razor… [more]

  Berkley Gulp!® Jerk Shad
Berkley Gulp!® Jerk Shad

This bait targets fish suspending or holding in vertical cover. With GULP!® extreme scent dispersion, the Jerk Shad pulls fish out of cover. [more]

Berkley Gulp!® Minnow Grub
Berkley Gulp!® Minnow Grub

Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs. [more]

  Berkley Gulp!®
Berkley Gulp!®

Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than… [more]

Berkley Gulp!®
Berkley Gulp!®

Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams. [more]

  Berkley Gulp!® Saltwater Jerk Shad
Berkley Gulp!® Saltwater Jerk Shad
Berkley Gulp!® Saltwater Mud Minnow/croaker
Berkley Gulp!® Saltwater Mud Minnow/croaker

Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent dispersion attracts fish from greater range. [more]

  Berkley Gulp!® Saltwater Swimming Mullet
Berkley Gulp!® Saltwater Swimming Mullet

Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range. [more]

Berkley Gulp!®
Berkley Gulp!®

Biodegradable with 400 times more scent dispersion than plastic baits. Each bait has a natural presentation in action, scent and taste. Replace live bait for better durability and long lasting results. [more]

  Berkley Gulp!®
Berkley Gulp!®

Ideal on jigs or as a trailer. Favorite for all SW species when targeting big fish. Proven tail action design swims under all conditions. [more]

Berkley Gulp!®
Berkley Gulp!®

Rig as is or like a live crab. Made of biodegradable, natural ingredients. Looks, feels & smells like live peeler crab. [more]

  Berkley Gulp!® Ghost Shrimp
Berkley Gulp!® Ghost Shrimp

Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait.3" [more]

Berkley Gulp!® Shrimp
Berkley Gulp!® Shrimp

Looks, feels and smells like live shrimp. Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Bonus packs available. [more]

  Berkley Gulp!®
Berkley Gulp!®

No two are alike - just like live. Lifelike look, feel, action, smell and taste of a live bloodworm with less mess and more durability. Outfishes live bloodworms. 6". 8 mini pack. [more]

Berkley Gulp!®
Berkley Gulp!®

Ideal replacement for scarce live eels. Scent, flavor, action and appearance imitates all live eels. More rigging option than live bait. Cobias and Stripers love 'em. [more]

  Berkley Gulp!® Alive!™ Swimming Mullet
Berkley Gulp!® Alive!™ Swimming Mullet

Each bait has a natural presentation in action, scent and taste. Each bait "swims" in attractant to preserve its irresistible swimming tail action. "Recharge" bait by placing used bait back in the attractant. Available in Pint or Quart sizes [more]

Billy Bay Billy Bay Flounder Fanatic Kit
Billy Bay Billy Bay Flounder Fanatic Kit

Features weedless hook. Instant hook up when the fluonder bites he is hooked. Can be used with cut bait, live bait and artificial bait. rubber live bait keeper is enclosed to keep live bait on hook. Made for drifing, trolling or casting. Specially designed lead body keeps hook in ready position. [more]

  Manns Textured Stretch 15+ & 20+
Manns Textured Stretch 15+ & 20+

Mann's is proud to introduce new textured version of their top selling Stretch 15+ and 20+. These baits look even more natural than ever before thanks to raised gillplates, textured bodies that reflect light, and 3D eyes. New hardware includes Eagle Claw® Lazer Sharp® Platinum Black? 3X hooks. [more]

Manns Stretchgo2 Max
Manns Stretchgo2 Max

Deepest running small minnow bait on the market. The Stretch Go2 Max has a larger lip design for maximum performance. It's a "crossover" bait for both salt and fresh water. Weight transfer system for long casts. (Measures 4 5/8" in length, weighs 3/4 oz) [more]

  Manns Textured Stretch 25+ & 30+
Manns Textured Stretch 25+ & 30+

Rock solid construction. True-tracking out of the box. Realistic high-tech colors and patterns. Super strong 4X hooks. [more]

Storm WILDEYE® SWIM SHAD
Storm WILDEYE® SWIM SHAD

Full Spectrum Colors & Pattern. Secure I-Bolt system holographic WildEye. Rigged with a superior VMC needle point hook, 9" Rigged with two life like swimming action. Holographic swimmin' flash foil. Tough, yet soft outter body. Weighted internally, for ideal swimming action. NEW… [more]

  Tsunami Ball Jig
Tsunami Ball Jig

This deep-water jig can be cast, jigged or drifted to get down to game fish – fast! Featuring reinforced stainless steel attachment loops that will stand up to the abuse of deep water denizens. These epoxy-coated jigs come with premium Mustad Stainless Steel Siwash hooks attached with extra strong,… [more]

Tsunami Split Tail Minnow Heavy
Tsunami Split Tail Minnow Heavy

This is an EXCLUSIVE item of Hook 'em & Cook 'em, this item is not found anywhere else. The split tail minnow is a favorite of local jetty fisherman for catching the keeper sized stripers. Designed to sink faster with a heavier weight of 1oz. All of these lures are tank tested to assure proper… [more]

  Tsunami Talking Poppers
Tsunami Talking Poppers

This floating top water lure delivers a popping, splashing, skittering action to draw reaction strikes from predators. Large weight transfer balls provide longer tumble-free casts and loud. fish attracting rattles. Tough colorful finishes with life like 3D eyes imitate prey species. Extra sharp… [more]

Tsunami Ported Popper
Tsunami Ported Popper

This floating top water lure delivers a popping, splashing, skittering action to draw reaction strikes from predators. Large weight transfers balls provide longer, tumble free casts. Tough, colorful finishes with life like 3-D eye simulate prey species. Extra sharp Mustad 3X Extra Strong Treble… [more]

  Williamson Exciter Birds
Williamson Exciter Birds

Splashing and fluttering on the surface will add activity to your spread and get the predators up from the deep to see what the commotion is about. Exciter Birds can be fished in a number of ways: As a lead on a daisy chain teaser. Connect the Exciter Bird in front of your favorite lure as an added… [more]

Williamson Williamson LIVE BALLYHOO
Williamson Williamson LIVE BALLYHOO

The versatile Ballyhoo lure has a unique nose construction and two nose rigging options. Pro-rigged baits come pre-rigged with a circle hook and 6' of 100 lb. line. J-rigged baits come pre-rigged with a VMC saltwater hook and 6 feet of 100 lb. line. This fast-trolling soft plastic lure is so… [more]

  Williamson Diamond Jet Feather With Sonic Strip
Williamson Diamond Jet Feather With Sonic Strip

Trolls to 10kts! Jet head design gives a large bubble trail while the chrome hex head throws off a mirror flash. The secret to this lure however is the sonic strip. The combination of the flash and the sonic strip in the feather rigging adds an extremely effective sonic resonance that drives fish… [more]

Williamson Live Mullet
Williamson Live Mullet

The Live Mullet is a dead-on imitation without the headaches of using natural bait. Williamson Lures patented "Hook Lock" system assures the angler of perfect hook presentation and improved hookups. Multiple rigging ports for ease and diversity. Life-like swimming action that provides… [more]

  Williamson 8" Diamond Coyote™
Williamson 8" Diamond Coyote™

The Diamond pattern flashes like no other lure and sends out light refraction and sound signals, triggering ferocious strikes from the world’s largest predator fish. Pre-rigged with 7/0 hooks and 6 feet of 200 lb. line. [more]

33 Results
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[ 1 | 2 ] Next
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